Consumer Psychology and Behaviour Design Blog

Understanding Discourse Analysis in Qualitative Research

Gary van Broekhoven

Published on: 26/05/2025

Learn how discourse analysis helps uncover hidden meanings in language, decode user behaviour, and design more impactful products. A must-read for UX, marketing, and product professionals.

Consumer PsychologyCustomer Discovery

User Research: A Friendly How-To

Gary van Broekhoven

Published on: 01/05/2025

A practical, conversational guide to user research - interviews to insights; designed for marketers, designers, and product teams who want to do it right.

Behaviour DesignConsumer PsychologyCustomer Discovery

Use DISC to Build Interview Rapport

Gary van Broekhoven

Published on: 10/04/2025

Build rapport fast in user interviews using empathy, listening, and the DISC model—turning awkward chats into insights that shape great products.

Behaviour DesignConsumer Psychology

Beginner’s Guide to UX Ethnography

Gary van Broekhoven

Published on: 08/04/2025

Discover how ethnographic research helps UX designers uncover real behaviours, build empathy, and design better products through real-world observation.

Behaviour DesignConsumer Psychology